Revenge Saving: The New Financial Mindset for Business Owners and Retirees

If the last few years have taught us anything, it’s that financial security requires both intention and adaptability.

Planning for the future feels both vital and daunting as we see uncertainty in every sector. Some of this reaction of this is practical: you can’t run a business or plan for retirement by being reactive, but some of the reaction is emotional: as things feel increasingly unstable, we’re all looking for ways to bring a bit of certainty to our lives. 

As we navigate periods of uncertainty and rising costs, “revenge saving” is fast becoming the latest trend for business owners and retirees determined to reclaim control of their financial futures. At Destiny Capital, we’re seeing firsthand how this movement isn’t just about stockpiling cash; it’s about peace of mind and power over your future. 

Ready for your own personalized strategy session? Schedule a complimentary wealth assessment with Destiny Capital today.

What Is Revenge Saving?

Revenge saving is the strategic (and emotionally-charged) drive to aggressively build personal savings after financial stress, market setbacks, or lifestyle wake-up calls. Unlike traditional saving, which often follows a gradual, goal-oriented path, revenge saving is inspired by a feeling of “enough is enough.” For business owners and retirees, this means channeling energy once spent on expansion or lifestyle upgrades into a disciplined, intentional savings surge. 

A few factors have led to this phenomenon of revenge saving. For some, it’s a natural reaction after the post-COVID uptick in spending we saw across consumer groups. As supply chain delays decreased and consumers were no longer quarantined, we saw consumers trying to “make up for lost time” and regain a sense of freedom in their spending. As inflation increases, people are rethinking discretionary items and “revenge spending” has sharply reversed course to disciplined saving. 

For others, the market volatility and uncertain business forecasts have provided a wake-up call. Business owners are looking to create a financial buffer in order to navigate whatever comes next, and retirees are looking to ensure they boost reserves and stay prepared for whatever comes their way. 

Trend or Tool?

While the term “revenge saving” may be new, the idea of money being tied to emotion is not. Before making any suggestions, our team works hard to understand what’s important to our clients: your goals, your risk tolerance, and any fears you might have about money or spending. Hiring a professional advisor like the team at Destiny Capital can help you think through decisions to see what’s driving you: emotions or data. There is a place for both! And working with a financial professional will ensure you create a well-rounded plan, diversifying your investments and thinking through realistic projections for major life events.  

Are you ready to shift from financial stress to security? Schedule a personalized revenge saving strategy session with Destiny Capital today and regain the peace of mind you deserve. 

This article is intended for general informational purposes and does not constitute a recommendation of any type. Please seek advice from your tax, legal, and financial professional prior to taking action. Advisory services offered through Destiny Capital Corporation, an Investment Adviser registered with the U.S. Securities & Exchange Commission.